In the ever-evolving world of celebrity entrepreneurship, stars are branching out beyond their traditional realms of entertainment to create their own brands and businesses. From beauty to pet care to spirits, these star-backed ventures are making waves in the industry. The Hollywood Reporter recently highlighted six new celebrity ventures that are just getting started, showcasing the diverse range of products and services that these stars are bringing to the market.
Christina Aguilera, known for her powerhouse vocals, has ventured into the world of sexual wellness with her brand Playground. As the chief brand adviser and co-founder, Aguilera has introduced Pillow Talk, a new lube that aims to disrupt the current norms in the industry. With a focus on creativity and pushing boundaries, Playground has already closed a seed fundraising round and secured retail partners from Amazon to Target. Aguilera’s journey into entrepreneurship has taught her the importance of adaptability, learning from setbacks, and staying true to her vision.
Beyoncé, a global icon in the music industry, has made a foray into the world of hair care with her brand Cecréd. Following the success of her Cé Noir fragrance debut, Beyoncé launched Cecréd with a range of eight products that cater to diverse hair care needs. With a hands-on approach to building her brand, Beyoncé has funded Cecréd herself and actively engages with her audience through social media tutorials. Her dedication to creating high-quality products has set Cecréd apart in the competitive beauty market.
Kaley Cuoco, best known for her role in the hit TV series “The Big Bang Theory,” has taken her love for animals to the next level with her pet-care company Oh Norman! With a mission to give back to rescue dogs, Oh Norman! has quickly gained popularity, reaching No. 1 Hot New Brand status on Amazon. Cuoco’s experience in building a business has taught her the value of teamwork and the importance of investing in innovative ideas that make a positive impact.
Simu Liu, the rising star of Marvel’s “Shang-Chi and the Legend of the Ten Rings,” has joined MìLà as the chief content officer, bringing his unique perspective to the authentic frozen soup dumplings brand. With a recent fundraise of $22.5 million, MìLà is expanding its presence in stores across the country. Liu appreciates the disruptive nature of startup culture and the opportunity to challenge the status quo in the food industry.
Matthew McConaughey and Camila Alves have found success in the spirits market with their tequila brand Pantalones. Embracing a playful and cheeky marketing strategy, the couple has captured the attention of consumers with their pants-less ads. McConaughey and Alves have learned valuable lessons about each other’s strengths and skills through their business partnership, highlighting the importance of collaboration and effective communication in entrepreneurship.
Brooke Shields, a Hollywood veteran, has ventured into the beauty industry with her over-40 hair-care brand Commence. With a waitlist of over 23,000 people, Commence has quickly gained traction in the market, selling out products within weeks of launch. Shields’ experience in building her brand has reinforced her ambition and ability to navigate challenges with confidence.
These celebrity entrepreneurs are paving the way for a new generation of stars looking to make their mark in the business world. By leveraging their creativity, passion, and unique perspectives, they are redefining what it means to be a successful entrepreneur in today’s competitive landscape. As they continue to grow their brands and expand their reach, they serve as inspirations for aspiring business owners looking to follow in their footsteps.
